Posts tagged ‘social media’

December 27, 2011

Social Media vs. Social Business

When we think about social networks, the big 3 come to mind:  Facebook, Twitter, and LinkedIn.   These sites were built or mostly evolved as consumer platforms.  The audience is everyone in the world and the revenue model is commerce – through advertising or sales of products/services.    Consumer social media (or social commerce) is all about the power of the network and “word-of -mouth” marketing.

More and more organizations want to emulate these consumer social networks inside their network of employees, suppliers, partners, and customers — creating a “Facebook for the Enterprise”.   More and more organizations also want the same mobility and convenience of consumer social technology on any device.   However, what many of these corporations don’t realize is that there’s a difference between external social media and corporate social business.   As the below diagram shows, the former is more public outside the firewall while the latter is of course inside the firewall.

Social business (some still refer to it as Enterprise 2.0) involves ideas, knowledge, conversations, business activities, documents, profiles, rich media, and more.  While this same type of content may also be part of the consumer social web, the big difference with social business content is that much of it requires certain legal, risk, or compliance policies that only exist within the enterprise.  Security is also another concern when considering social technology.   Do users have access to what they should have access to?   Are social events security trimmed so that only users who have access to document see the associated activities and conversations shared into the stream?   Aside from the security or compliance concerns, there are also technology infrastructure and integration challenges to consider.  Furthermore, inside any organization you have limited budgets, projects, and resources and the need to balance those against managing the cultural change that social technology can enable.   At the end of the day, social within the enterprise has a total cost of ownership to consider.   It’s the nature of the corporation and simply part of doing business in many industries today.  There’s just no getting around these corporate hurdles.   The important thing is that you understand these considerations when selecting a social business application as you embark on your journey in becoming a “social enterprise”.

September 21, 2011

A few new published articles

Haven’t blogged in a while as I’ve been focused mostly on writing for other sources on the web….here’s a few of recent articles:

Just Because You Microblog Doesn’t Mean You’re a Social Business

http://www.cmswire.com/cms/social-business/just-because-you-microblog-doesnt-mean-youre-a-social-business-012732.php

 

Social Collaboration Can Drive Significant ROI for Business

http://www.cmswire.com/cms/enterprise-collaboration/social-collaboration-can-drive-significant-roi-for-business-011606.php

Social Collaboration at Kraft Foods

http://www.cmswire.com/cms/enterprise-collaboration/social-collaboration-at-kraft-foods-an-interview-with-vinicius-da-costa-010603.php

April 14, 2011

Now Is the Time to Get Social On SharePoint…

I hear from a number of organizations who all seem to say they want to roll out and promote the social and collaborative capabilities of SharePoint.   And I hear a lot of talk, little action, and a lot of excuses not only from IT but directly from the CEO….

Why is your organization not investing in the social and collaborative capabilities of SharePoint and still making excuses?

“We’re knee deep in our legacy intranet migration to SharePoint and social computing isn’t on the radar screen”.  

“There’s too much going on with the acquisition of Company X.”    

“I’m just not sure when or if social will be accepted in our population and to what degree it should be introduced”.  

I’m sure you’ve heard excuses like these inside your organization.   However, when you started on your SharePoint journey, it’s likely you borrowed from the same Powerpoint slide-deck we all used selling the grand vision of collaboration, innovation, finding experts, connecting people, etc, etc…   I’m sure this was all part of the story that got you funding to deploy SharePoint in the first place.  It’s likely your CEO has even championed creating the “Facebook” or “LinkedIn” for the enterprise.  We all know we need to become this collaborative organization connecting the silos of information and people.    You know your organization needs to get social and collaborate more effectively and efficiently.  Everyone experiences the possibilities and opportunities on the public web and we all know we need to be collaborating smarter within our internal organizations.  Yet it’s 2011 and the conversation is STILL happening inside email and not inside of SharePoint.

There will ALWAYS be limited budget, limited time, limited resources, and risk and governance concerns!  

Okay, I get the project and risk management concerns.   The command and control culture of the historic corporation creates friction and wants to create policies for everything.  And your IT department is probably over-governing SharePoint and limiting the possibilities of what the business wants to do.  However, it’s likely employees have already started going around corporate IT and using Yammer, Spigit, Twitter, Facebook, LinkedIn or some other social solution outside of your firewall in spite of your corporate policies!    I get it….I’m a certified PMP and have spent over 15 years in the trenches implementing and selling enterprise software  … and guess what?

Now is the time the scope of your SharePoint project includes “social”.  

So why not take full advantage of the collaborative capabilities of the Microsoft SharePoint platform and drive adoption, innovation, expertise location, and microblogging with fully integrated social solutions from vendors like Newsgator for SharePoint 2010?   Bring the social conversation back inside the firewall and inside SharePoint where you can better manage the legal or risk concerns.   It’s time to start moving beyond creating team sites, simple lists and document libraries in a vanilla out of the box SharePoint site template.    It’s time to realize emailing a link to a document inside SharePoint is not exactly productivity or collaboration.   It’s time you stop creating static and boring intranet portals and start building vibrant, dynamic, and social intranet communities.   It’s time now to put “social” on your radar screen.  It’s time you start recognizing the ROI and true business value of your SharePoint investment by getting “social”.

It’s time to start realizing the grand vision of collaboration you sold your organization on.  

Social computing 101 is to have a vision about how you believe your work environment, your culture, your organization SHOULD be working.   Project management 101 is to have a plan.   So where exactly is the “social” in your global SharePoint Roadmap?   Do you even have a multi-year roadmap for your SharePoint deployment that will help your organization realize the vision of the collaborative enterprise???     It’s time to reduce email and capture the conversation and activities all inside of the SharePoint platform.    So tweet this post, share it on Facebook or Linkedin, or even forward it to your CEO and tell your organization to stop making excuses!   Now is the time to make SharePoint social…

March 11, 2011

Collaboration in Context

Let’s face it….collaboration continues to happen via email.  And one of my pet peeves with SharePoint is that it lacks what I call “collaboration in context”.  In other words, there’s no linkage or capture of the conversations or activities within an associated item in a list.   For example, you create a SharePoint list to track issues or tasks and the real conversation happens outside of SharePoint providing no little or no context about the current state of that list item or how the issue was resolved.

Why is this a problem?   Email makes it incredibly difficult for anyone at any level to put some context around specific tasks, take the appropriate actions, and ensure some coordinated effort exists towards whatever objective or deliverable the team is trying to achieve.  Creating a task list or an issue list is a no-brainer in any collaborative tool or Microsoft Word or Excel.  However, in most cases, the real conversation happens independent of that list — i.e. synchronously within email or conference calls or face to face meetings.  As a result, much of the live discussions about the issue go unrecorded which creates more email threads and more confusion and more face to face meetings.  While a strong experienced Project Management Lead can help the overall coordination of effort, the fact is that many of us are project managers by accident.  Even experienced PMs are on information overload most of the time.

This is where SharePoint really falls short — in capturing the social conversation.     I would simply like to view a SharePoint list item and see all the related discussions right in context of that item!    (For those former users of eRoom, you know what I’m talking about).  Furthermore, I’d like to see all the conversation threads about an issue summarized in my news feed.  Also, wouldn’t it be nice if I was alerted to a change of a list item via email and I could reply directly in that email on my Blackberry so that the conversation thread was immediately recorded within the context of that SharePoint list (all without having to access SharePoint via a browser)?

While Microsoft offers an integrated ecosystem, they lack this collaboration in context and it’s time someone addresses this major shortcoming of the platform.   The formula is simple:  lists + items + people + conversations.   (Or if you’re a Project Manager like me it’s Projects + Tasks + People + Discussions).   I want to see it all in a nice neat contextual view so I no longer have to waste hours of my day managing my email Inbox.

 

September 27, 2010

When Social Media Became News

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July 31, 2010

Is Social Media Making Us Dumb?

This post was also a featured story on SocialMediaToday.com:

http://socialmediatoday.com/richblank/154394/social-media-making-us-dumb

The explosion of social media has been nothing but a phenomenon. Communities, twitter, facebook, linkedin and other networks allow us all to instantly share articles, thought leadership, books, tweets, PPTs, news, events, and more. And the more we engage in social media, the more I’m starting to wonder if social media is actually making us smarter and more enlightened OR if we are simply becoming dumber by the day.

While I see tremendous value in the online links and information and articles that are shared into and throughout my social networks, social media seems to be influencing the world with “NBC Today Show”-like headlines and content containing lightweight, high level fodder and sound-bytes from whatever happens to be your knowledge domain of choice. While blogs provide fantastic ways to share insights into communities of interest, more and more the posts I see are generally less than 400 words, conversational in tone, and read like “Top 5 Ways…” or “Top Reasons Why” to promote sharability.

I also see social media trending towards the 60 minute webinars and 10 minute videos and tweets of less than 140 characters to capture people’s attention, promote your services or product like an online infommercial to capture sales leads and create brand awareness. I see individuals simply updating their LinkedIn profile with so-called books from their Amazon reading list just for the sake of sounding intelligent and creating a perception that they actually stay current on the latest trends and buzzwords like Tipping Points or Flat Worlds or Synergistic Change. Of course we are all soooo busy that there is no way we have read or even will attempt to read these books.   I also see the latest tweets from the Harvard Business Review being shared around and emailed throughout our social networks as if we are some enlightened thinker of strategy and management with some inspirational message of change.  And then there’s Ted.com…an addicting site of speeches & lectures from REAL thought leaders and experts throughout the world…and who doesn’t “heart” Ted?  Of course social media now allows Ted.com junkies to share online lectures and speeches like a drug dealer handing out free samples on the street.

Let’s face the fact that because of social media, everything is starting to look and sound like Cosmopolitan Magazine and USA Today headlines. Now I will admit I too am guilty of proliferating this trend to simply keep up with the “Jones” as the experiment of social media evolves and becomes “mainstream”.   The reality is… because of social media, today anyone, at any level, from anywhere has access to the same sound bytes of information as you. Maybe your niche is technology or six sigma or project management or talent management or even information management!!! … Social media allows anyone to act like an expert, pretend to be an expert, and promote themselves as an expert. Because of social media….we just might be proliferating the Dilbert principles we all know and love so well. We are possibly becoming dumber and allowing the mediocre to gain a competitive advantage or at least sound like they actually know what they’re doing or are an expert in their respective domain.

What say you? Are you jaded in your thinking like this? OR are you enlightened and encouraged by all that social media has to offer?


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June 25, 2010

Personal Branding Tips from Guy Kawasaki….

Came across this on the web….Personal Branding Tips from Guy Kawasaki….

Make Meaning, Not Money. If you’re into personal branding with the goal of making money, stop now. You will attract the wrong kind of people into your life. Instead, start with the goal of making meaning. What better way to align all your actions with your long-term goals. What kind of meaning will you make? Kawasaki suggests two ideas for inspiration: 1) right a wrong, or 2) prevent the end of something good. What will you do to make the world a better place?

Make a Mantra. In three words or less, what are you all about? Kawasaki believes that mission statements are useless. He says, make a mantra instead. FedEx stands for “peace of mind.” What do you stand for, in the simplest terms?

Polarize People. Personal branding pundits often advise against being a “jack of all trades,” or a generalist that isn’t very good at something specific. What does Guy believe? He suggests being great for some people rather than trying to please everyone. Do not be afraid to make people react strongly for or against you. As my former business partner used to remind me, you’re not doing something right unless you’re pissing someone off. That doesn’t mean be a jerk. That means just don’t try to appeal to all people, or you’ll end up a mile wide and an inch deep, mediocre to everyone.

Find a Few Soul Mates. We’re all on this journey together. It’s silly to think we are alone in our careers or in our life. Find people who balance you. Then make time for them. If you’re busy, make plans in advance so you have to schedule around them. You’re only one person, so surround yourself with people whose skills round you off.

Don’t Let the Bozos Grind You Down. Not everyone is going to like you. Not everyone will always agree with you. That’s a fact of life. So don’t let criticism or doubters bring you down. As you live out your mantra, it’s your responsibility to be strong in the face of “no,” and “you can’t do that.” Guy says, ignore people who say you won’t succeed. Use negative words as motivation. Prove people wrong.

 


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June 8, 2010

What is more important: people? process? or technology?

The following post was also featured within the AIIM.org E2.0 Community:

I often see executives and project managers take charge of projects and focus on process first, people second, and technology last when it comes to change…   While I understand the thinking behind that mindset, in today’s world it is very difficult to leave the technology as an afterthought.  And when it comes to changing how organizations collaborate & socialize in this globalized web 2.0 world, technology is usually part of the answer.   Now some argue that technology should be secondary to process & culture when it comes to change.   On the other hand, sometimes the “system” actually causes the bad behavior or doesn’t allow or encourage the right human behavior.   So what is more important – people, process or technology?

If a CEO wants to know why engineers don’t act “social” and share knowledge across teams, then it’s a probably a people or cultural issue or incentives aren’t aligned accordingly or management isn’t encouraging it. Technology alone won’t change that. Social behavior is not something that can be mandated or dictated by management. Otherwise it’s just another thing we “have to do” and is viewed as a task or work. Social behavior is a two way street between workers and management with a heavy emphasis on management ….. who needs to encourage, promote, and reward good behavior. And the technology if implemented correctly should be there to support the culture, enable socialization, and hopefully easily facilitate the desired behavior. I’d argue that you can’t always treat the technology and the system as secondary to culture……as the system influences the process and culture as much as process impacts technology.

Some corporate cultures don’t promote collaboration or social behavior because of the systems they have in place.   The airlines for example have terrible antiquated systems.  And if the process is not easy or takes too long because the person behind the counter is typing too many letters and codes or doesn’t know how to easily do something — workers and customers may say “why bother” and everyone is frustrated by the “system”.

At a macro level, social behavior within a country is often influenced by the “system” of government.  The founding fathers of the US seemed to focus first on creating a “system” that ultimately empowers and protects people’s rights.  I’m not sure if there’s enough focus on “process” in government.  If there is one — well, it’s probably inefficient at best.  While I don’t think you can leave the “system” as an afterthought, government systems might tell us how important the process actually is.   Of course too much process & control is no good either as history has taught us.  Anyway….

Technology in so many ways today influences the way we socialize, collaborate, and share knowledge …. Today, workers rely too heavily on email & instant messaging as the main source of communicating, collaborating , and sharing knowledge where information gets lost and workers can’t filter out the noise and simply miss or ignore the “message”.  Blackberry’s are great (I have one), but sometimes they simply add to the problem vs. make us more productive….

It seems safe to conclude that you have to treat technology, people, and process equally if you want your organization to become that social and collaborative enterprise everyone talks about and puts in their grand “vision” statements.

 

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May 18, 2008

Collaborative Innovation: Marketing vs. the Platform

Someone recently asked me about the topics of innovation & collaboration.   The question was whether this is simply a bunch of marketing and people stuff.   They wanted to know why the technology mattered….and my response was this….

The marketing and people stuff is important — no question about it. Any successful collaborative technology deployment I was part of had “marketing” component which is very key to that overall success once you have setup the platform.  However, you must do viral marketing — leveraging the power of social networks to evangelize the platform (and based on my experiences I’d argue this is the case both outside an organization as well as inside).   

A collaboration/innovation initiative for an organization must be grass roots and bottom up. As much as you might try to “manage” innovation (eg. stage-gates,etc..). or “manage” and force the use of collaboration technology — you simply can’t.   Today – the technology is the business and the business is the technology.  And technology is equally important and the platform has to be compelling otherwise users will not adopt it!    Facebook is compelling. Linkedin is compelling. Rimm Blackberry is compelling. Google is compelling. These platforms don’t need to do much marketing do they? ;)   And others may try to copy them and they may even try to “out-market” them to compete — but overtime no amount of marketing or touchy-feely people stuff will outshine a superior technology platform with superior features that spreads by word of mouth.

May 16, 2008

THE DEFINITION OF COOL

this came my way….focused on meeting women…but I liked it anyway…

THE DEFINITION OF COOL
I personally think that being “cool” comes downto:
1) Being independent
2) Being indifferent
3) Being funny
4) Being socially adjusted
Before I get into each of these in detail, Iwant to mention something…
Usually, I tend to stick to techniques to helpyou meet more women, or give you advice to getpast limiting beliefs, etc.
I’ve realized recently that there are a fewBASIC, FUNDAMENTAL things that we, as guys, needto really “get” about interacting with otherpeople before we start trying to learn advancedstuff, like how to approach and meet women. If youdon’t have some of the basic things handled, allthe fancy techniques in the world won’t fix yourproblem.
So stick with me here, this is important.
OK, so let’s talk about the four componentsthat I mentioned above.
BEING INDEPENDENT
Independent is the OPPOSITE of “dependent”.
When you act “dependent”, you lean on others,you look to them for approval, you ask what theythink before you make a decision, you tend to wantto stay physically close to them, and yourfeelings tend to depend on what others feel andthink of you.
When you act INDEPENDENT, you lean back, you dothings because YOU decided you wanted to, youdon’t ask others what they think – instead youdecide yourself, you are fine walking away fromyour friends for awhile when you’re out, and yourfeelings are controlled by what YOU think, notwhat others think.
A “dependent” person will go into a bar withfriends, stick close to them all night, ask whateveryone else is drinking before they order, getupset easily about things that others say, andconstantly be looking for attention and approvalin some way.
An INDEPENDENT person, on the other hand, willgo into a bar with friends and be more likelyto… walk away and look around the place ALONE tosee who’s there – and feel fine about leavingtheir friends for awhile and striking up aconversation with a stranger… They’ll order adrink if they want, or water if they want – andnot care what everyone else is drinking… They’llbe cool and calm no matter what happens – even ifothers are getting upset around them… And, mostimportantly, they aren’t looking to others forattention and approval. They’re doing their ownthing, and enjoying whatever happens.
BEING INDIFFERENT
Most people in this world are ATTACHED to theoutcomes of things. They’re constantly worryingabout what’s going to happen… and talking aboutthe future in a fearful, uncertain way.
This type of person always wants to know whatother people think of them, and they’re worryingabout what they should do so other people willlike them. Unfortunately, this almost ALWAYS comesacross as INSECURITY.
An INDIFFERENT person, on the other hand, justgoes about life and takes things as they come.
The indifferent pperson, on the other hand, justgoes about life and takes things as they come.
The indifferent person is INDIFFERENT to theoutcome of whatever situation they’re in.
If it’s a man, and he’s approaching a woman, hewill be OK with whatever happens. If she’s nice tohim, great. If she’s uptight, no problem. If she’srich, famous, and beautiful… and starts comingon to him, fine. No big deal.
When you are ATTACHED to the outcome of asituation, it makes you act all kinds of freaky.You pause, act nervous, hold back, look forapproval, act insecure… and any of 100 otherunattractive things.
On the other hand, when you’re INDIFFERENT tothe outcome, it makes you MAGNETIC. Especiallywhen it comes to women and dating. Indifference isthe ultimate way to show a LACK of insecurity inlife.
BEING FUNNY
Humor is magic.
It’s a complete mystery why we find things”funny” and why we “laugh”.
Crying because someone died makes some logicalsense. It’s a bad thing, and crying expresses anegative emotion.
But when you see a dog run into a windowbecause he doesn’t see it… and he gets aconfused look on his face, you LAUGH. What’s withthat?
Humor is interesting to me, in that if you’refunny, it makes people FEEL GOOD inside. Theylaugh, and it triggers positive feelings.
If you’re not naturally funny, it’s a greatskill to learn. Read books. Watch live comedy. Dowhatever it takes to learn how to be funny.
Most of the “coolest” guys I know are wickedlyfunny. Some of them are only funny on occasion…but they “get it”… and when they do make a joke,it’s DAMN funny.
BEING SOCIALLY ADJUSTED
I know that this sounds funny, but most of thepeople I know who are “UN-cool” are not veryadjusted socially.
They lack a certain something in the “socialskills” department that makes it OBVIOUS to others(and especially to women) that they don’t know howto relate very well to other people. They justnever learned how to make others feel comfortablearound them.
If you’ve ever known an accountant or computerprogrammer that was brilliantly smart, but totallyboring, you know what I mean.
If people act kind of nervous, strange, anduncomfortable when they’re around you, then youalso know where I’m coming from on this.
I can’t teach you how to make people feelcomfortable around you in two sentences, but ifyou need to learn how to mix with people socially,then start PAYING ATTENTION to what’s going onaround you.
Watch how others dress, carry themselves, walk,and talk. Pay attention to little details… likesaying, “What’s up?” when you meet someone new,instead of “Hello, pleased to meet you” and such.
…now, is this all there is to being “cool”?
Of course not.
But it’s a great start.
If you can first get yourself to the placewhere other people want to be around you justbecause they enjoy your company, you’ll find thattaking things to the next level with women will beabout 10 times easier.
I’ve had this conversation with MANY of theguys I know who are successful with women, andthey all basically say the same thing… you haveto learn how to be “cool” and make others (women) feel comfortable just being in the same room withyou. And if you’re “cool”, this happens almostinstantly. If you’re not “cool”, then you’re goingto have a hard time making ANYONE feel comfortablewith you… never mind having a woman feelATTRACTION for you.

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